Select Page

The #1 thing people say to me about course creation and content writing is,

“If I could just take everything I know about _________ (insert area of expertise) and get it out of my head and onto the page already, then I would have a course.”

Yep, I have heard this one many times! I probably even said it myself when I was starting out in Educational Strategy and Curriculum Design more than a decade ago.

And while I understand the sentiment, “If I could just suck all of that information out of my head and get it onto the paper, then I would have a course.” I also know it is simply not true. And probably, if you step back, so do you. Think about it.

How do you feel when you consider funneling that large body of knowledge and expertise floating around in your head out into a course, program or training?

  • Enthusiastic, energetic, and motivated, + driven-by-purpose
  • Overwhelmed + stuck (staring at a mess of ideas, topics and tangents or a blank page)

If you often find yourself in the second group, I totally get it. I have been there and have felt that way too.

I also know that if I asked, “How do you feel when teaching in your area of expertise?” that it is probably 180 degrees of difference! And I bet that journey is easily filled with joy, vision, purpose and drive.

So, what gives? Why is it so easy to share your genius in the classroom and so challenging when it comes to creating content + organizing it?

In my experience, two important factors mark the difference between channeling your expertise in the classroom and creating content and they are:

  1. Flow
  2. Focus on the Student (versus content)

When you are focused and in the moment, you are “in the flow” with and for your students.

The key to creating great courses, programs and trainings is to channel your flow and focus on learner experience when in content creation mode. Why?

Flow + Focus remedy the conundrum of trying to channel everything in your head into a curriculum, by expertly guiding you and your students through the best content journey possible.

To read more about Finding Your Flow in Content Creation, please check out next week’s blog!